ELEVATOR | 04.27.18

GQ's Best New Restaurants in America, 2018
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Pristine Restoration of a 9-Minute Silent Film of NYC Street Life From 1911

Takeaway: "This documentary travelogue of New York City was made by a team of cameramen with the Swedish company Svenska Biografteatern, who were sent around the world to make pictures of well-known places. Opening and closing with shots of the Statue of Liberty, the film also includes New York Harbor; Battery Park and the John Ericsson statue; the elevated railways at Bowery and Worth Streets; Broadway sights like Grace Church and Mark Cross; the Flatiron Building on Fifth Avenue; and Madison Avenue."

Mott & Bow Handcrafts Premium Jeans at a Fair Price

[Partner]  When it comes to the perfect pair of jeans, we want comfort, premium quality and superior craftsmanship at a price that won't break the bank. Seems impossible, right? Thanks to Mott & Bow, it's not. Whether you want classic dark denim, a lighter blue or pitch black, there's a pair of Mott & Bow jeans available in a slim, straight or skinny fit. As if all that isn't enough, Mott & Bow is giving first-time customers 15% off with code Elevator15 until 4/29.   Mott & Bow

GQ's Best New Restaurants in America, 2018

Takeaway: "Every January, just after New Year's, I set out across America in search of what we at GQ call the Perfect Night Out. What does that mean? Well, that's a good question. The easy part of the answer is that I'm looking for superlative restaurants that have opened in the past 12 to 18 months, the places we deem the best newcomers in the land."  GQ

How to Throw a Punch

Takeaway: "It's an old cliche that the power of a punch comes from the legs, but it's absolutely true. You'll want to find a happy medium between standing flat footed and taking a wide karate stance. Standing with your feet close together will make it easy for someone to throw you off balance and put you on the ground. Go too wide, and you'll inhibit your own movement and take away power from the strike. Veteran martial arts instructor Alan Condon refers to the perfect placement as a 'solid base.'"  Popular Science

KFC's New Ads Replace Fire With Hot and Spicy Fried Chicken

Takeaway: "Eat some KFC Hot and Spicy Fried Chicken and you might feel like there's a four-alarm fire raging inside your mouth. Ogilvy Hong Kong took the idea of fire and ran with it for a new campaign. Using pieces of chicken in lieu of flames works surprisingly well, as you can see in the advertisements the company created. Whether shooting out the back of a space shuttle or a drag racer, the Hot and Spicy Fried Chicken will make you do a double take."  Cool Material


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